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Research papers

The use of conjoint analysis in determining financial services pricing

Credit Communal de Belgique, like most of the Belgian banks has decided to rise the pricing of its transfering products through an appropriate pricing of its services to its retail customers. Before introducing this pricing, it was important to...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Marc Vandercammen
June 15, 1992
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Citation

Vandercammen, M. (1992a, June 15). The use of conjoint analysis in determining financial services pricing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-conjoint-analysis-in-determining-financial-services-pricing